As a part of the Brand in Product team, I lead the end-to-end in-product motion strategy for WhatsApp, defining the motion language, interaction behaviors, and high-fidelity prototypes that shape product expression and advance the global design system.
I’m a key partner to design, research, and engineering leadership. I establish initiatives that define strategy through implementation, ensure functional and expressive motion operates as a scalable, systemized pillar of the product, and drive cross-organization alignment. This helps elevate workflows and formalize standards that strengthen product quality at scale. My role bridges brand expression, interaction design, and technical performance - Ensuring quality motion is cohesive, intentional, and optimized across all surfaces.
Beyond leading the motion design craft, I've made AI a core part of how I work and scale. Leveraging AI tools to accelerate exploration, build production-ready assets, and construct tools and workflows that extend motion design capability to partners who wouldn't otherwise have it, has become an essential part of my workflow. Cross-functional collaborators I work with are becoming capable motion design contributors because of the systems, tools, and frameworks I've built around AI-augmented workflows. I remain hands-on and committed to design excellence while operating at a scale that simply wasn't achievable before.
Shipped work
These visual examples are publicly available launch videos, made by our Marketing partners, representing the various cross-app features, systematic motion patterns, and specs for both hard-coded and expressive lottie/avd micro-animation implementations.
*Happy to connect and chat more about my direct Brand and UX motion impact.
