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WhatsApp

 
 
 
 

I lead the end-to-end product motion strategy for WhatsApp, defining the motion language, interaction behaviors, and high-fidelity prototypes that shape product expression and advance the global design system.

As the key partner to design, research, and engineering leadership, I establish initiatives from defining strategy through implementation, ensuring functional and expressive motion operates as a scalable, systemized pillar of the product. I drive cross-organization alignment, elevate workflows, and formalize standards that strengthen product quality at scale. My role bridges brand expression, interaction design, and technical performance - Ensuring quality motion is cohesive, intentional, and optimized across all surfaces.

 
 
 

Shipped work

Various cross-app features represented by publicly available marketing launch videos.
Combination of systematic motion patterns and specs for hard-coded implementations along with expressive micro-animation elements implemented via lottie and avd.

 
 

Animated Status Reaction Stickers

Photo Layouts

 

Music in Status

Status Likes

 

Launched work continually added when appropriate to publish.
*Future-facing work is all confidential. My direct motion guidance and support covers all Core-Consumer & Business app work streams as well as cross-company apps/orgs.

 

Other shipped features live and discoverable in-product:

Messaging: Reactions, Animated Stickers, Animated Emojis, Celebrations (confetti, likes, seasonal moments)
Status: Status Likes, Sticker Reactions
AI in-chat: Private Processing branding
Onboarding: Registration/Onboarding flow
Foundational Design System Motion Patterns across app.